The World's Coolest Selfie

To showcase the camera capabilities of its latest Reno smartphone, we helped OPPO join the one conversation on everyone's lips in the middle of summer.... Ice Cream!

We launched the #SelfieServe - the world's coolest selfie - where Aussies could scoop themselves a free ice cream by snapping a selfie (with an OPPO of course) and printing it on the ice cream. The #SelfieServe toured Sydney's busiest beaches and hotspots bringing with it massive smiles, product trials and some ridiculously long queues! The unique nature of the activation meant it drove press coverage in titles such as Man of Many, Thrillist, The F, with social influencers such as @Tame.my.belly, @ariel_yooyo, @mandymakhau and @_jdeleonn driving in-feed excitement among followers.