OLOS - Australia's First SOLO only restaurant

Lovehoney

Valentine's Day has always belonged to couples. But what about the rest of us? Self-love is still whispered about, laughed off, or treated as less than - so we reckoned it was time to flip the script.

We helped Lovehoney reframe the most couple-centric day of the year by launching OLOS (solo spelled backwards) - Australia's first-ever solo-only restaurant. A celebration of dining alone, table for one, and putting yourself first.

Guests were treated to a three-course aphrodisiac-inspired menu paired with wine and cocktails, all on the house. Between courses, Lovehoney's resident sexologist Christine Rafe and co-host Hannah Zasławski led a judgement-free conversation on self-love, with influencers and cultural voices sharing their own lived experiences.

And no one left empty-handed - every diner went home with a rose vibrator to keep the self-love conversation going long after dessert.

Turns out, a table for one was the hottest seat in the house.

59M+

Earned media reach (195% over KPI)

748,200

Social impressions

3,200

Social engagements

Sold Out

Every seat at the table

National coverage

including Daily Telegraph, HELLO! & Time Out