OLOS - Australia's First SOLO only restaurant
Lovehoney
Valentine's Day has always belonged to couples. But what about the rest of us? Self-love is still whispered about, laughed off, or treated as less than - so we reckoned it was time to flip the script.
We helped Lovehoney reframe the most couple-centric day of the year by launching OLOS (solo spelled backwards) - Australia's first-ever solo-only restaurant. A celebration of dining alone, table for one, and putting yourself first.
Guests were treated to a three-course aphrodisiac-inspired menu paired with wine and cocktails, all on the house. Between courses, Lovehoney's resident sexologist Christine Rafe and co-host Hannah Zasławski led a judgement-free conversation on self-love, with influencers and cultural voices sharing their own lived experiences.
And no one left empty-handed - every diner went home with a rose vibrator to keep the self-love conversation going long after dessert.
Turns out, a table for one was the hottest seat in the house.
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Earned media reach (195% over KPI)
748,200
Social impressions
3,200
Social engagements
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Every seat at the table
National coverage
including Daily Telegraph, HELLO! & Time Out