World's First Hangover FREE Bar

alc-eze is a hangover supplement that actually works. The problem was we needed people to try it to believe it. And with many brands spruiking the same money back guarantees, we knew we had to do something different to stand out from the crowd.

With the launch of its new 3-pack and 6-pack on-the-go formats, alc-eze needed a campaign that would break through the noise, gain mainstream media traction, and drive social conversation.  So we unveiled Australia’s first-ever Hangover-Free Bar - offering Aussies a night of drinking with the promise of no hangover (after taking the product) or their beer money back!

We hosted an exclusive launch event at the bar. Attendees enjoyed immersive brand experiences, from themed food and drinks to a bespoke gifting station, while hearing directly from the product’s founders. The event not only showcased alc-eze but also fostered valuable relationships with journalists for future coverage.

Following the launch, the Hangover-Free Bar Pop-Up opened to the public and earned a swell of TV and lifestyle coverage including The Today Show,The Daily Telegraph and Yahoo! to name few.

The drinks were flowing and so was the brand exposure!