Our Story

CampaignLab’s origin story is a simple one. The agency was established with the belief that a PR firm could be more than the legacy model and instead operate as a true creative agency that integrated across other communication methods including production, marketing, and digital.

Fast forward five years, 18+ industry awards, four agency of the year accolades, a Trans-Tasman expansion and an ever-growing list of trusted clients, CampaignLab has grown – but our philosophy still rings true. 

We help brands join the conversation their customers are having. And we do it with our core values of Honesty, Equality and Bravery ingrained in the way we work.

A Multi-Award Winning Agency

Awards don’t mean everything, but we are a little proud of our growing collection.

2020

PR Week Asia Awards

Gold: Best Brand Development (Product) Campaign
Gold: Best Integrated Marketing Campaign
Bronze: Best Campaign - Technology
Bronze: Best Influencer Marketing Campaign

2020

Mumbrella CommsCon Awards

Winner: Best B2B Campaign
Winner: Best Use Of Owned Media

2019

Mumbrella CommsCon Awards

Winner: Best Campaign with a Small Budget

2019

Marketing Interactive PR Awards

Gold: Best PR Campaign: Consumer Products
Bronze: Most Creative PR Stunt

2019

PR Week Asia Awards

Gold: PR Communications Team (Agency)
Gold: PR Event
Bronze: Campaign of the Year

2018

Mumbrella CommsCon Awards

Winner: Small Agency of the Year
Highly Commended: Best B2B Campaign

2018

The Holmes Report

Winner: Pound for Pound World's Most Creative Agency

2018

PR Week Asia Awards

Gold: Best Media Relations
Gold: Best B2B Campaign
Silver: Best B2B Campaign
Silver: ANZ PR Campaign of the Year
Bronze: Best CSR Campaign

2017

Mumbrella CommsCon Awards

Winner: Best B2B Campaign

2017

PR Week Asia Awards

Gold: Best New Agency