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CampaignLab - PR and Brand Engagement Agency - TomTom Telematics's Case Study - Award Best B2B Campaign 2017

DRIVING DOWN THE COST OF CONGESTION

TomTom Telematics

THE BEST B2B CAMPAIGN 2017!

Telematics data for commercial vehicles is not a mainstream media story. To make it one CampaignLab launched a fully integrated campaign looking at the cost of congestion on businesses in Australia for TomTom Telematics. The campaign was designed to educate business leaders on the impact congestion has on the business and drive them to the TomTom Telematics website to see how they could overcome the challenge.

The Result:

    • 140+ News stories across broadcast, metro, finance, local & trade publications
    • 345% increase in sales
    • Widely shared across social media
    • Increase in number of users to the TomTom Telematics website
    • Campaign has now been rolled out globally
    • Won Mumbrella CommsCon┬áBest B2B campaign 2017