EVERY PIXEL COUNTS!
In December 2006, Dunaden was disregarded and sold at auction for a mere $1,500.
5 years later, Dunaden defied all odds to win the Melbourne Cup in the closest photo-finish in history, scooping $3.6m.
One stumble, one heart-beat, one hair out of place and history would be re-written.
For months and years prior to that legendary racing moment, groom Mathieu Brasme worked on every detail of Dunaden to get him race ready.
Working with TCL, we told a version of that story. The story about how the smallest of details can make the biggest difference.