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MELBOURNE CUP

TCL

EVERY PIXEL COUNTS!

In December 2006, Dunaden was disregarded and sold at auction for a mere $1,500.

5 years later, Dunaden defied all odds to win the Melbourne Cup in the closest photo-finish in history, scooping $3.6m. 

One stumble, one heart-beat, one hair out of place and history would be re-written.

For months and years prior to that legendary racing moment, groom Mathieu Brasme worked on every detail of Dunaden to get him race ready.

Working with TCL, we told a version of that story. The story about how the smallest of details can make the biggest difference.