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Leveraging the company’s global sponsorship of America’s Next Top Model we were able to bring the winner and runner-up to Australia as brand ambassadors. Over three days we conducted more than a dozen interviews across TV, radio and consumer lifestyle media. Standout coverage was achieved through a two-minute TV piece on Studio 10 and a front cover photo-shoot with DNA magazine

At the same time rather than the usual tech product launch, we hosted an exclusive poolside party at The Swanky, Intercontinental hotel. A runway was installed over the swimming pool and a catwalk show was conducted featuring leading Australian models, social influencers and local designers to launch OPPO’s very own “Next Top Model”, the R7s Smartphone.