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CampaignLab - PR and Brand Engagement Agency - Case Study Hewden - Content Marketing

DUMPERS4GOALPOSTS

Hewden

CONSTRUCTION WORKERS DON’T TALK ABOUT PLANT HIRE
THEY TALK ABOUT FOOTBALL!

Joining the conversations that they were having, CampaignLab launched a fully integrated campaign called Dumpers4Goalposts. The campaign was designed to bring the samba flair and carnival spirit of the Brazil World Cup to construction sites across the country. It consisted of:  Microsite, Video production, The ‘Man Cave’, The Hi-Vizillian and Sales & Marketing Campaign.

The Result:

    • 40+ News stories
    • 250,000 video views (15,000 likes, comments, shares)
    • 130% increase in web traffic
    • Record number assets on hire
    • Incremental increase in revenue