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VALENTIN’S DAY WITH JAKE ELLIS & GO PEOPLE!

Go People is a crowdsourced courier service. To help drive trial and adoption of the service, the business challenged CampaignLab to get them in consumer lifestyle pages.

CampaignLab developed and executed an integrated campaign around Valentine’s Day. We teamed up with ex-Bachelorette finalist, Jake Ellis to become a courier for the day delivering roses across to fans across Sydney.

We visited a mixture of consumer media titles, offices and homes, capturing all content on video for use across social.

The Results:

    • Coverage in 21 consumer media titles including; Cosmo, Now to Love, Daily Mail, Who, NW, Pedestrian TV and Pop Sugar
    • More than 500+ registrations
    • A spike in deliveries higher than any other month
    • Key message penetration around the service and technology in 100% of the articles